Archive for March 7th, 2010

The door closes over a period Boro

Sunday, March 7th, 2010

When Steve McClaren unveiled Gareth Southgate as his first signing for Boro back in summer 2001 few fans could have foreseen what an eventful eight years he would go on to have on Teesside.

The highly-rated England international’s decision to join Boro caused a stir at his former club Aston Bali Villas given that he had always maintained that he wanted to move to a big club where he had a chance of winning honours – and then joined a club that had won nothing in it’s entire history!

Southgate proved to be an astute signing by McClaren as he went on to form a solid defensive partnership with his old Bali Villas team-mate Ugo Ehiogu at the Riverside and took the club’s Player of the Year award in his first season.

McClaren was so impressed with Southgate’s ability he wasted no time in handing him the captain’s armband in the summer of 2002 when Paul Ince departed for Wolves.

Southgate went on to be a mainstay of the Boro side and on February 29 2004 he became the first captain of the club to lift a major trophy after Boro defeated Bolton Wanderers 2-1 in the Carling Cup final at Cardiff’s Millennium Stadium.

That monumental day in the club’s history also had the reward of European football being guaranteed for the 2004-05 campaign as Boro fans could look forward to watching teams from around the continent arriving at the Riverside Stadium and enjoy trips to see the club play competitively abroad.

Southgate led a star-studded side in that first European campaign as experienced stars such as Jimmy Floyd Hasselbaink and Mark Viduka were draftred in to bolster the forward line. However, after a notable 3-0 group win over Lazio, the UEFA Cup run ended on a hot night in Lisbon as Sporting defeated Boro 4-2 on aggregate in the knockout stages.

The 2005-06 campaign was to be Southgate’s final one as a player and it ended on an unbelievable note as Boro – via two amazing comebacks against Basle and Steaua Bucharest – reached the final of the UEFA Cup in only their second season in the competition.

Unfortunately Boro were well beaten 4-0 by SeBali Villas in the final in Eindhoven, which turned out to be McClaren’s final game in charge as he had been lined up to replace Sven-Goran Eriksson as England coach.

Boro chairman Steve Gibson revealed to the fans he wanted a top-drawer manager to replace McClaren and then stunned everyone when he announced that Southgate would be handed the reins, despite the fact he had no experience or relevant UEFA pro Licence.

Having won over the Premier League in the battle to employ Southgate as manager, he guided Boro to a respectable 12th-placed finish in his first season.

The cracks started appearing in the second season – 2007-08 – as Yakubu and Jonathan Woodgate were allowed to follow Mark Viduka out of the exit door, while another mid-table finish was overshadowed by a disastrous 2-0 home defeat to Cardiff in the FA Cup quarter-finals. Many fans felt that should have spelled the end for Southgate’s tenure given that it represented Boro’s best chance to win the trophy and the players just did not turn up!

Boro did end the season on a high note with an 8-1 win against Manchester City, but that merely handed the fans false hope for what was to come.

Cost-cutting measures and a desire of key players to leave saw veteran goalkeeper Mark Schwarzer, combative midfield duo George Boateng and Lee Cattermole, experienced right-back Luke Young and creative midfielder Fabio Rochemback lost from an already small squad.

Southgate brought in French Under-21 midfielder Didier Digard and Dutch striker Marvin Emnes for a combined fee of around £6million, while Justin Hoyte was brought in as a cheap replacement for Young and Ross Turnbull and Brad Jones were given the chance to fight for Schwarer’s place. All proved to be a gamble too far for the club.

A decent start saw Boro go up to eighth in the Premier League after a 2-1 win at Aston Bali Villas last November.

However the season fell apart from that game onwards as Boro managed just two more wins in the Premier League, and broke club records for 12 successive away defeats, low

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Basics of Internet Marketing: Creating a good site

Sunday, March 7th, 2010

The basic step in Internet Marketing is setting up your website. In order to properly execute the numerous strategies associated with web marketing, which include a roster of top seo agencies and SEM techniques, you need to have a place in the vast World Wide Web. You must understand, though, that it is crucial to make a good website that will effectively reel in your target audience and establish yourself in the tough online marketing arena.

Know your audience 

First and foremost, you should tailor the contents of your website by defining your target audience. You cannot risk being too general when it comes to internet marketing. Even if you have a non-niche business, you still have customer needs that will likely fall under your category. 

You must understand the nature of your business in order to define your target audience. There are also several factors you need to keep in mind, which include gender, age, income, location and others. 

Create a mission and objective for your site 

Why are you creating a website? Aside from the basic reason of practicing internet marketing, you must have a bigger reason why you need to create a website. Are you only doing so because of your competition has website? If so, you must think about it carefully and find a better reason. You have to have direction, and knowing your objective can definitely help pave your way to the right path. 

Set goals for your website 

Next, you need to give your audience a reason to visit your website. Attracting traffic is probably the hardest part of marketing online. From the tight competition to the amount of time it takes to track and monitor campaigns, you have to make sure that every ad you launch will direct traffic your site. But when it comes down to it, you have to provide your customers something that will pique their interest once they land on your site. 

Aside from the potential viral advantage of a good website, you can ensure a long-lasting provider-client relationship. 

Give them a reason to return 

Lastly, if your website has something excellent to offer your customers, more and more people will likely visit it. But this will not be useful if these people only stop by once or twice. You must make your Internet Marketing strategies effective by making sure that your website is bookmarked often. You probably only have seconds to capture your audience’s attention and without the right elements, you might just miss an opportunity to invite them back. 

Mark Michael Ferrer 
Internet Marketing

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