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Marketers award for pioneering a positive image, Active Aging

Orlando, FL (PRWEB) 2 December 2011

Farewell to bingo, halo wellness programs, ice cream socials, drawing, painting, traveling, belly dancing and other life-enhancing activities. This message savvy marketing organization focused on the 50 + consumer. These are the first winners of the organization International Council on Active Aging (ICAA) rebranding Aging Awards, which honor marketing campaigns in three major categories that are positive, realistic view of aging, said Colin Milner, ICAA. Milner announced the award at the 10th Annual International Council on Active Aging Conference here.

Research shows that a relatively small number of marketers focus on older adult demographic, and most of those who would not be in a failing grade. We need great examples of people who get this market, so that others can watch and learn from them, says Milner. Recognizing these Trailblazers, we provide the tools for managing the efforts of other retailers going down this path. Our winners show its very possible that createjavascript: void (0); compelling marketing pieces without reinforcing stereotypes

following organizations have been honored to help rebrand aging positioning this life stage, a realistic and positive light, not as a burden. The awards are part ICAAs changing the way we age? Campaign (http://www.changingthewayweage.com), during the movement for change societys perceptions of aging and what it means to be older adults in North America today.

Brochures

Gold Award: Touchmark communities {} entire life

Silver Award: Vivant for enhanced living on the coast

Bronze Award: Immanuel Community each community unique

Direct mail

Gold Award: Shannondell at Valley Forge for stimulating stories

Silver Award: for Arbor Ridge Arbor Ridge In

Bronze Award: Wellness Institute for Active Aging passport / age actively with us

Advertising

Gold Award: GroundZero Marketing

Silver Award: Shannondell at Valley Forge

Bronze Award: Atria Senior Living

winners were highlighted in a PowerPoint presentation on the ICAA 2011th Top winners are promoted to conference display boards, and will be highlighted in ICAAs list of active aging.

Criteria

ICAA received about 70 submissions from organizations across the United States and Canada. Awards by a panel of experts are on the 50 + market. The criteria were as follows: messages and images resonate with your target audience and / or be a positive image of aging (30%), a call to action is clear and convincing (30%), ad layout and graphic standards are an attractive and appropriate for the target market (20%), total uniqueness and creativity (20 %).

The International Council on Active Aging (ICAA)

International Council on Active Aging? is a professional association that leads, unites and defines active aging industry. ICAA supports professionals who develop wellness facilities, programs and services for adults over 50 years. The association is focused on active aging agingan approach that helps older people to live as fully as possible within all dimensions of wellness (eg, physical, social, environmental, professional, intellectual, emotional and spiritual) and provides its members with education, information, resources and tools.

As an active-aging educator and advocate, ICAA has advised numerous organizations and government bodies, including the U.S. Administration on Aging, National Institute on Aging (one of the U.S. National Institutes of Health), U.S. Department of Health and Human Services, Canadas Special Senate Committee on Aging, the European Commission and the British Columbia Ministry of Health and healthy living and sports.

ICAA started changing the way we age? Campaign (http://www.changingthewayweage.com), as part of the organization’s efforts to change perceptions of aging and to reverse ageist stereotypes.

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Rolodex Corporation Products – Business Card Book, 240 Capacity, 10-1/2 “x12-1 / 2″ x1-3/10 “, BK – Sold as 1 EA
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