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US/NZ Merger Establishes Global Travel E-marketing Network

(PRWEB) February 2, 2007

Florida-based ICE Portal is to merge with New Zealand’s PREVU Corporation in a move which will establish the travel industry’s first global e-marketing network.

ICE Portal (http://www.iceportal.com) is the leading US-based producer and distributor of multi-media content for the travel industry. Its content is used by some of the world’s leading online travel brands including Orbitz, Travelocity, Mark Travel and Pegasus. The PREVU Corporation is the largest specialist distributor in the Asia Pacific region with agreements in place with some of the region’s leading brands such as House of Travel, Flight Centres – Quickbeds, Gullivers Travel Group – United Travel, Holiday Shoppe, Go Holidays and Zuji, Need it Now and Wotif. ICE and PREVU entered into a strategic alliance in 2005.

Peter Tanner PREVU CEO, who assumes the role of ICE Regional Director based in Auckland, explained: “This move is a natural progression from our strategic alliance. By adopting a common technological platform and combining our sales marketing expertise under the ICE brand name we shall be able to offer our customers a single point of entry to manage all their rich media content.”

Henry Woodman, ICE President, who will head up the new company from headquarters in Miami, Florida added: “There is no other offering which includes Asia Pacific and the Americas and as we move into Europe we will be the first global player in this industry. Hotel and leisure managements are now able to deal with one company and cover 80 per cent of the major travel channels around the world. ICE has created an interface for hotels and leisure operators to manage their visual components which helps get their visuals in front of as many prospects as possible.”

The newly merged company employs 30 people at offices in Miami, Auckland, Brisbane and Singapore. It manages 2,400 digital brochures over 30,000 distribution channels. ICE customers are able to have one outlet host and manage content using cutting edge technology with the ability to manage a variety of visual assets in a central database that can be formatted, sized, categorised, branded and delivered to the world’s leading travel web sites. The combined database of rich media content is the largest of its kind in the world.

About ICE Portal

ICE Portal specializes in production, management and delivery of moving content, such as virtual tours, streaming videos and flash, in multiple languages. This enhanced content has become more important in a world with broadband users connecting to the Internet every day. The ICE (Internet Content Exchange) Portal was designed from the ground up using proprietary technology to allow tremendous flexibility of both supplier and distributors to exchange content. All the formatting, branding and sizing is done by ICE Portal, which provides hotels with valuable performance reports that track every client click. Hoteliers using ICE Portal will know what content was viewed, on which Web sites, the number of e-mail requests generated from each Web site, the most viewed images and more. For more information, visit http://www.iceportal.com.

About the PREVU Corporation

Since its beginnings in 1992 the business has grown into Asia Pacific’s largest multimedia specialist providing online media solutions for travel industry customers around the globe. PREVU Corporation specialises in enhancing websites with the use of its multimedia products. Its extensive global distribution arm offers tourism operators a unique one stop solution for production, hosting and distribution services.

Note: Jpeg available on request

Further information:

Henry Woodman                                                                            

President ICE Portal                                                                        

Phone: +1 954 893 6778                                                                                                                        

Peter Tanner

Regional Director ICE

Phone: +64 9 309 0065

Mobile: +64 21 379 379

Issued by Peter Boyes, BKA Public Relations: +64 275 540 500

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