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Faiza Seth appeared on CNBC-TV18s special show, The Young Turks, 29 October 2011, where she shared her story of Casa Forma
(PRWEB) 21 November 2011
Casa Forma is a luxurious architectural design and interior design firm, founded in 2007 and has already completed 28 projects in India and the UK, and has 18 in the pipeline.
graduate Stanford Universitys Graduate School of Business, Faiza Seth is a road often traveled by working in finance at the beginning of his career, but soon realized her heart was not in the business of using money to make money. She decided to pursue her passion and love for interior design from Casa Forma. Originally set up as a real estate development company, Casa Forma transformed its business model to a luxurious interior and architectural design after the 2008 financial crash.
today with his team of 14 interior designers and architects Seth said Casa Forma creates a design that combines comfort and functionality with luxury finish. In less than four years, Casa Forma has designed houses, residential complexes, clubs, shops, and even yachts, growing 40% annually. Seth now has her eye on the growing markets in the emerging luxury in India, Russia, China and Brazil.
interview with CNBC-TV18s special show 29th October 2011, Faiza Seth’s first speech on how important the Indian market is the Casa Forma in terms of revenue to the luxury side, especially in India has seen a surge in the luxury side, whether it’s luxury cars or luxury brands. Faiza explained that this was shown to be important for Casa Forma has several projects working in India. It is here that they are targeting customers who appreciate a more luxurious standards of products and designs. Indias luxury market is definitely growing, says Faiza, in 2010, it grew from 20% to 5.8 billion, but India is still in very nascent stages. Only 2% of the global luxury market revenue comes from India, while China has more than 20% where there is high demand.
topic then moves to the sidelines, where Casa Forma actually sees revenue and profits, especially in the mountains Casa Formas business are much higher to climb as it is primarily engaged in the luxury end of the market. It is in this sense that they may be more recession proof than other companies. Faiza says that they have seen their income grow 40% annually. They are now looking to the production of furniture making and design plus the idea of ​​getting into retail, as well. There are so many areas we can grow and integrate backwards or forwards, and looking at all these options and estimates that all of the key, says Faiza.
In terms of investment Faiza then asked if she would look at India as its manufacturing hub and it will continue to look to use the UK as a hub. In terms of investment, and production or use election India manufacturing hub, or continue to use in the UK, Faiza says it will continue to use the UK as a base for making furniture, but the production of things everywhere, including India.
Then it would be fair to assume that even going forward the focus will remain on the residential side of the business in relation to the commercial side. Faiza confirms Casa Formas primary focus going forward is to focus on high end luxury residential properties. However, in the future will be looking at getting in to the aircraft and yachts, hospitality and commercial. This will include assessing options, and then go to an assessment that they feel is best, and one that is clearly in line with their values ​​and aesthetics of luxury design.
final question from CNBC-TV to work with what is the biggest lesson learned was Faiza from all this, especially as an entrepreneur, especially seeing the beginning of Faizas entrepreneurial career, he was faced with the 2008 financial crisis, where he had to change their business model, he restructured the way it actually looked for a company and how she had to take a pay cut. Through the Casa Forma one of the biggest lessons I have learned over the years is that in business you need to adapt.
It is also understood that starting your own business at a relatively young age, you only need to be leaders, make decisions, learn from your mistakes and motivate your team to survive.
to see the actual transcript please visit: http://www.moneycontrol.com/news/business/beleader-itsonly-way-to-survive-faiza-seth_607284.html
For further information about Casa Forma visit the website at http://www.casaforma.co.uk
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Jingle Bell Rock – Bobby Helms The story is now available in Amazon Kindle Store – This is the eBook all talking about – just in time for Holiday Sales Rush
Alachua, Florida (PRWEB UK) 11 November 2011
Jingle Bell Rock, is now available as a book in Amazon Kindle Store, details about the life and struggles with the end of Bobby Helms, who burst upon the international scene in 1957.
David Ward Davis, in collaboration with his co-author and wife, Lisa E. Brown, a detailed career of one of the biggest selling pop / country artist of all time. It is a touching, personal, and revealing MUCIC industry, inside, by someone who was actually there.
“Bobby was the International Star,” David says, “During the holidays you can hear his version appears on every radio and every store.”
This book is a must read for any fan of 50′s and 60′s music, or those of classic holiday tunes – you’ll laugh, you cry, and you’ll be able to take it down – until the last word escapes your lips.
Here are brief bios on each author’s website – also invite you to read together excerpts from the book. I recommend a short, entitled. “Jingle Bell Rock Follow Me Wherever I go,” David
For more information, paperbook copy of the book for review, or to arrange an interview with the authors – contact David through the list of contact options -. or via the web site
Jingle Bell Rock is available in all Kindle eBook store in the world: United Kingdom, France, Germany and the United States
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